Case Studies: Publishing

BBC

We have worked with BBC Magzines on a consumer context study using

Harlequin

To future-proof Harlequin’s long-term growth by identifying future trends, lifestyles, emerging issues etc., which we will deliver as actionable ideation platforms that will inform future product concepts. Based on three separate time horizons of 5, 10 and 15 years, the project deliverables will ensure Harlequin’s future relevance and ultimately yield new, innovative, fictional entertainment.

Leading National Radio Station

Created a 10 year publishing and media landscape that led to the overall on-line  version, in terms of types of articles, multi-media content and use of digital convergence.

VNU

Developed a landscape on the future of print media, which was particularly relevant from the distribution viewpoint