People’s ever increasing expectations of the “entertainment experience” appear to be now pushing the limits of how different senses are engaged. Technology advancements are enabling people to experience situations in ways that were previously not possible – vision, sound, haptics, communication, simultaneous, multi-sensory enhancement, etc. Develop entertainment seating across a multiple platforms from automotive to home theater.
“I was inspired by a line in David Flincher’s Fight Club: ‘That was a near life experience…’ Somehow, it made me realize my that to optimize my future existence, I need to redesign my sense of purpose.”
- Derek Woodgate, Future Flow, 2010
Develop an in-depth understanding of the future potential for and impact on the motor vehicle category (based upon a 5-10 year horizon), of the issue of “personal safety and security”, in order to generate winning future opportunities and ways of leveraging and implementing such opportunities.
Develop vehicles and driver-centric systems that would be aimed at the aging population, whilst not alienating younger consumers. This should take account of aspects such as ingress-egress, comfort, vision, reaction, health monitoring. We created a number of solutions, which included a smart seat, which contained sensors to monitor and optimize posture and comfort, improve reaction and compensate conditions and many other driving-related benefits. We also developed interiors aimed at providing personally adjustable space, ambient conditions, aesthetics and sensory stimulation and enhancement. These took advantage of audio zoning, entertainment, future lighting systems, AI, etc.
To develop a future strategy that will revolutionize the concept of entertainment from the environmental, delivery and audience perspectives. A comprehensive program to leverage new artistic expression, audience experiences and engagement and venue architecture: Interiors and exteriors suitable to emerging artistic expression and performances, such as AI and sensory interfaces, synthespians, collaborative and DIY tools, hyperdrama, hyper instruments, etc. Also, a plan to create new settings, including zoning: acoustic, light and visual; Mobility: place-shifting and time-shifting; new concepts of venue space (free form; space altering effects; reconfigurable), interactive, immersive and responsive and sensory and virtual environments.
As well as, a program to extend the venue experience -tiered and customized, including: social networking/communities, audience sharing/paid streaming, geolocation services:
To take advantage of digital convergence by creating a range of consumer electronics that embrace both data and entertainment simultaneously. Develop a concept platform on which to base a line of consumer electronics that will revolutionize the power of mobile devices, particularly in the areas of ITV, narrowcasting, VOD, audio and program/data management. Interfaces include text, voice, gesture and other sensory, variable haptics, web 2.0 centric.
To develop a range of potential future scenarios and visions to inspire the interior of the client’s future vehicle design by drawing from areas such as future user interfaces, forms and structures, space, materials and future consumer expectations. (This project resulted in the all glass roof.)
To generate platforms and scenarios to answer the question “What is future luxury?” This was then followed by a comprehensive set of recommendations as to how the company can both define and leverage luxury in the future.
In view of the inpact of “middle market squeeze”, to further develop new opportunities for (major automotive client) that will lead them gaining additional market share and developing winning products and services.The project will be based upon a 7-10 year horizon. In order to optimize the company’s future, we will create an in-depth understanding of the future competitive landscape, deliver actionable ideation platforms, scenarios, future product concepts and a business case outline. Our focus will be on discontinuous change, emerging issues and trends affecting the automotive as well as adjacent and interfacing industries and product opportunities.
The scope of the Newsroom of the Future Program is to change the way in which the News and Digital Media staff works together to create superb content for multiple platforms. By executing the program NPR will create a converged editorial production line (a single digital newsroom) where editors, reporters, producers can access a single system to coordinate, approve and edit content for multiple platforms. The task is to help the NPR Audience Research Department to provide insights to the “Newsroom Leadership Council” on both a future vision for the Program and how to best structure and operate such a future newsroom in the context of moving towards the company’s business objectives/projections for 2010 and beyond.
To develop a futures study on the social, economic and business aspects of the oil industry in Mexico along with a number of actionable scenarios that will economically grow Pemex’s oil exploration and production business, as well as finding ways to expand its operation through partnerships and other future opportunities. The study is aimed at delivering comprehensive, statistically robust scenarios for an alternative preferred, long-term viable future for Pemex. It will take account of critical future drivers and indicators, such as: changing economic, social and energy finance related trends, shifting energy needs, changing automotive industry, emerging technologies, potential environment, political and legislative impacts and potential new value and business models for the category.